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20th DAWN Education Expo 2024

The Expo bringing universities and colleges under one roof that include respected and mainstream higher education institutes from North America and the UK as well emergent ones in Australia, Belgium, Canada, Germany, Hong Kong, Ireland, Malaysia, New Zealand, Northern Cyprus, Pakistan, Russia, Switzerland, Turkey & the UAE.

20 Consecutive Years

DAWN Education Expo 2024

70 K
Students go abroad for higher education
120
Universities participate
30 K
Students attend the event throughout Pakistan
79 M
Young people between 15-24 of age

DawnMedia PVT. LTD.

PAKISTAN’S LEADING MEDIA CONGLOMERATE

quaid
The DAWN Education Expo, a premier event in the educational landscape, is brought to you by DawnMedia (Pvt.) Ltd. This esteemed media entity, established by the founder of Pakistan, Quaid-i-Azam Mohammad Ali Jinnah, on August 14, 1947, is a beacon of excellence in Pakistan’s media industry.

DawnMedia has a rich history of orchestrating high-impact exhibitions and conferences across a multitude of sectors, including but not limited to agriculture, banking and finance, education, fashion, franchising, investments, lifestyles, logistics and shipping, real estate, and tourism.

Each event curated by the Group is designed to foster direct engagement between delegates and their target audience, ensuring a productive and meaningful exchange of ideas and opportunities.

MEDIA CAMPAIGN & PUBLICITY

PRINT, TV, RADIO & DIGITAL

To ensure maximum participation, DAWN Education Expo will be advertised extensively in the Group’s flagship publication DAWN in print, as well as its website (DAWN.COM), television channel (DawnNews) and radio station (CityFM89).

DAWN will publish Special Supplements on the days that the Expo is held in Karachi, Lahore and Islamabad. The Supplements provide comprehensive information about the Expo, higher education opportunities abroad, as well as individualised advertising and profiles of the participating institutes, thereby increasing their visibility to an even wider audience throughout the country.

In addition, the event will be promoted through extensive campaigns in schools, via social media platforms like Meta, Google and Youtube, out of home and Digital out of home etc.

publicity

THE EVENT

Pakistan: Where Higher Education is High Priority

In 2024, a significant segment of Pakistan’s population continues to be young individuals aged between 15 and 24. These ambitious students, poised to enter college or university, are determined and eager to ascend the ladder of success. They understand that the first crucial step on this journey is obtaining a degree from a reputable institution.

With a clear focus and drive, Pakistani students, along with their parents, meticulously strategize their higher education paths. They are committed to earning a degree from the best possible institution, and they are prepared to invest substantial time and financial resources to achieve this goal.

In 2024, it is anticipated that an increasing number of Pakistani students will pursue higher education at colleges and universities abroad. The United Kingdom and Australia continue to be popular destinations, attracting a significant proportion of these students. The remaining students are expected to choose educational institutions in North America, Europe, the Far East, and the Middle East.

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Team

Dawn Education Expo Team

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United State America, Canada, Russia, China, HK, Europe, North Cyprus, Turkey, United Kingdom, Middle East

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