THE DAWN Education Expo is Pakistan's most successful higher education expo. For almost a decade the Expo has served as a unique platform to link prestigious local and foreign higher education institutes with the best of Pakistan's university and college going students.

Organised by DAWN, Pakistan's premier English-language newspaper, the DAWN Education Expo attracts visitors from the newspaper's progressive and affluent readership. The newspaper is required reading at many of the country's prestigious schools.

New generation Pakistani students are bright, focused and ambitious. They are keenly aware of the importance of higher education; and appreciate that a degree from an internationally recognised college, university or institute of higher education will give them the requisite competitive edge in an increasingly sophisticated job market.

The DAWN Education Expo is the platform where they can make contacts with college and university representatives, and can discuss degree programmes & course options, and understand the admission criteria so that they can be better equipped to make the most important decision of their lives.

The DAWN Education Expo with representatives from universities in Pakistan, Australia, Canada, Germany, Ireland, Malaysia, Hong Kong, North Cyprus, Turkey, UAE, UK, and USA is Pakistan's only international education fair.

In 2012, over 160 universities participated & over 25000 students visited the DAWN Education Expo.

Every year, thousands of Pakistani high school graduates and college undergraduate students prepare for college, university and institutes of higher education. In the coming academic year approximately 25,000 Pakistani students (high school & college graduates) will be making a decisions about which university they will enrol in.

Almost 50% of these students make the United Kingdom their destination of choice while North American colleges and universities continue to remain popular choices. Australia's higher education programmes too are attracting an increasing number of Pakistani students. In fact, in the last academic year approximately 4,000 Pakistani students opted for Australia

To ensure maximum participation, DAWN Education Expo has always been supported by a nationwide, multimedia advertising campaign in DAWN in the print media, DawnNews on TV, CityFM89 on the radio and DAWN.com in the digital space.

To further widen the outreach of the Expo, DAWN publishes its Special Reports on opening days of the exhibition in each city. The Special Report features specially commissioned, highly informative articles about higher education, studying abroad and professional education in general as well as informative profiles about the participating colleges and universities.